Regional Service and Customer Support
West Bengal: Dongyue Group, under the leadership of Dr. Nandiki Gangadhar Reddy, is strengthening its presence in West Bengal with a customer-first strategy that goes beyond machinery sales, focusing on long-term relationships, after-sales service, genuine spares, technical upgrades and continuous customer training.
A Customer-Centred Industrial Strategy
The programme was held on 11 September 2026 at Nandi Ash Bricks Industries, Gourandihi, Shalboni, Bankura, West Bengal – 722172, marking an important step in strengthening Dongyue Group’s regional customer-support ecosystem.
Service Beyond the Machine Sale
Mr. Owen Cui, Export Head of Dongyue Group, China, attended the programme as Special Guest and praised Dongyue India for achieving a high standard of service and support. He said the company’s after-sales approach has helped build customer confidence and strengthen Dongyue’s position as a leading brick and block machinery supplier in India.
Importance of West Bengal and the Northeast
Mr. Huang Xiutao was also present from Dongyue Group China.
Customer Engagement and Industry Confidence
Mr. Pradeep Sahu of Dongyue explained, “A machine sale may create the first transaction, but service creates trust. Dongyue is building long-term relationships with customers by standing with them after installation, during production and whenever they need technical assistance.”
Dongyue’s Long-Term Vision
Dr. Nandiki Gangadhar Reddy said, “Our responsibility is not finished when the machine is commissioned. We want our customers to know that Dongyue remains connected with them for service, technology, training and future upgrades.”
Key Development 1
Dongyue Group’s Spares, Service and Support initiative covers warranty support, genuine spare parts, after-sales service, technical troubleshooting, machine upgrades, technology upgrades and training for operators, supervisors and management teams.
Key Development 2
Ms. Anju Patra of Mohon Industries was felicitated by Dongyue during the programme. Mr. Rahul Bhagat confirmed an order for Dongyue’s Advanced System Automatic Brick Making Machine and was also felicitated.
Key Development 3
The programme highlighted Dongyue Group’s approach of remaining a long-term technology and service partner for customers across West Bengal, Assam and Northeast India.
Why the Customer-First Model Matters
Industrial machinery is a long-term investment. Customers judge a technology supplier not only by the initial specification and price, but also by what happens when production begins. Responsive service, genuine parts, technical advice and training can make a substantial difference to the customer’s experience.
Building Trust Through Availability
Dongyue’s focus on regional availability is designed to make customers feel supported throughout the operating life of their machinery. The closer the technical relationship, the easier it can be for customers to discuss production issues, maintenance requirements and opportunities for improvement.
The Road Ahead
By placing customer relationships ahead of a purely transaction-based approach, Dongyue is seeking to build a sustainable market presence in West Bengal and the Northeast. The strategy links business growth with customer confidence, plant performance and long-term technical cooperation.
